Build Trust With Your Customers
Local SEO and user experience (UX) work hand in hand with each other. Building trust organically is how Local SEO helps your Utah business. User experience is how your audience interacts with your website. When your customers have a positive experience with your business, you get more web clicks, increasing traffic and ultimately increasing your SEO. As this happens organically over time, your rank on a search engine results page (SERP) will get closer and closer to those top 10 spots.
Visibility Attracts Customers
Attracting visibility in an organic way means that your website is appearing because of what your customers searched. Customers can seek you out based on their needs, which is where keywords really come into play. When customers see you as someone who can meet their needs, you spur engagement. Engagement cannot begin, though, until they are aware of you. The importance of SEO is that it allows potential leads to see you, meaning that process of engagement can begin.
The Difference Between Paid and Organic Searches
A large part of digital marketing is search engine marketing (SEM). SEM is paid search marketing. This is not a bad thing; pay-per-click marketing campaigns use strategic research to help increase your return on investment (ROI). You just need to be aware that most people recognize which SERP results are ads and which are organic. And gaining organic traffic is the ultimate goal
How Organic Searches Lead to Click Share
To understand the benefits of Local SEO for your Utah business, you first need to understand click share. Click share is an estimate of all of the clicks your business receives. You will only be able to see this for search and shopping campaigns. It is a tool to expand your business, as it has the potential for you to reach even more clicks. The better your Local SEO, the larger amount of click share you will have because organic results receive a large click share.